Advertising Hall of Fame |
April 24 | Cipriani Wall Street
Advertising Hall of Fame |
April 24 | Cipriani Wall Street
|View the email on the web.|
With the passing of Proposition 64, the Cannabis Industry in California is set to grow like, well … a weed. The opening of the recreational marijuana industry here in California has caused a mad scramble, with investors, retailers, tech entrepreneurs, city municipalities and even marketers and advertisers all racing to grab a piece of what is effectively a new industry in California.
The legal marijuana industry is expected to exceed $20 Billion dollars by 2020, $6.6 Billion of which is projected to be generated in California alone. There are opportunities abound in this uncertain landscape.
Space is limited and this event will sell out. Register now!
Join AAF Sacramento on Wednesday, November 29th from 6-8pm at Uptown Studios in Midtown as we gather to discuss this new frontier, to learn more about the opportunities and roadblocks that lay ahead for the marketing and advertising industry from those already paving the way.
Click here for full bios of each panelist. (please list bios on a clickable page in order listed above. Please note Lori does not have her info to me yet so just list her name and title)
Entry is free for AAF Members and $15 for non-members. This event will sell out and members are required to reserve their ticket via Eventbrite. Light appetizers and refreshments will be served and alcoholic beverages will be available for purchase. Purchase tickets here now!
For sponsorship opportunities and more information please email Heather Smith at email@example.com
See you Wednesday, November 29th!
|Clark Rector, Jr., AAF Executive Vice President of Government Affairs|
September 27, 2017
Clark Rector, Jr., Executive Vice President of Government Affairs
Senior Congressional and Administration officials have released their Unified Framework for Fixing our Broken Tax Code. The so-called “Big 6” (Treasury Secretary Steven Mnuchin, National Economic Council Director Gary Cohn, House Speaker Paul Ryan, House Ways and Means Chairman Kevin Brady, Senate Majority Leader Mitch McConnell and Senate Finance Chairman Orrin Hatch) have been negotiating the details of the plan for weeks.
The plan would reduce the corporate tax rate to 20%. Many of the specific details are yet to be determined, but in order of offset the loss of revenue because of the significant rate reduction for businesses, “numerous special exclusions and deductions will be repealed or restricted.”
The plan as released is silent as to exactly which exclusions and deductions will be targeted. However, Treasury Department officials and senior legislative aides to members of the tax writing committees from both side of the aisle have confirmed to AAF and other advertising industry representatives that advertising is still very much being considered as a deduction that may be reduced or eliminated.
The last comprehensive tax reform proposals released in 2014 by then Ways and Means Chairman Dave Camp, R-Mich. and Finance Committee Chairman Max Baucus, D-Mont. would have paid for lowering rates by, in part, limiting the current year federal tax deduction for advertising to 50% and amortizing the rest over ten (House) or five (Senate) years.
AAF continues to meet with Administration and Congressional officials and aides to explain to them that advertising is a key driver of the economy and that increasing the tax burden on advertising would be counterproductive to their goals of growth and spurring economic activity which they are counting on to increase tax revenues.
AAF has also sent an alert to members urging them to contact their Senators and Representatives and urge them to oppose any effort to tax advertising.
The U.S. Food and Drug Administration may consider shortening the list of warnings and contraindications found in direct-to-consumer advertising of pharmaceuticals. According to FDA Commissioner Dr. Scott Gottlieb, the "FDA's own research on broadcast TV drug advertisements suggests that a more targeted method for delivering risk information may lead to better retention of those risks." The FDA has released a Request for Information and Comments so that the public and interested parties may submit their views. The comment period closes November 20, 2017.
The Advertising Self-Regulatory Council (ASRC) and Council of Better Business Bureaus (CBBB) have announced the appointment of new leadership for both the National Advertising Division (NAD) and Children’s Advertising Review Unit (CARU).
Laura Ulrich Brett has been named Director of the NAD and Dona J. Fraser has been named Director of the CARU. Policies and procedures for NAD and CARU are set by the ASRC. The ASRC self-regulatory system is administered by the CBBB.
AAF is a proud supporter of the advertising industry self-regulatory program, which has often been recognized as one of the premiere industry self-regulatory programs. Self-regulation increased confidence in advertising and is good for the industry and consumers.
The AAF Government Report is available to all members of the AAF. If you are interested in receiving an emailed copy, please email firstname.lastname@example.org.
If you are interested in receiving the AAF SmartBrief, an opt-in news service, please visit www.smartbrief.com/aaf. The AAF SmartBrief condenses advertising industry news from dozens of media sources into a succinct, easy to read email.
Dear Friends, It is with tremendous sadness that I inform you of the passing of Howard Bell, who served as President of the American Advertising Federation for 24 years. In passing he follows his beloved wife Chan, known affectionately to many AAFers as "Ma Bell", to whom Howard was married for 61 glorious years. That they are both now no longer with us marks the end of an era for our organization and for our industry.
Howard was selected and served as the founding President of the modern AAF that resulted from the 1967 merger of the Advertising Federation of America, the predecessor organization of the AAF, which traces its roots back to 1905, and the Advertising Association of the West.
During his visionary 24-year tenure, Howard established and built many of the signature national programs that make up the AAF today, including the American Advertising Awards and the National Student Advertising Competition. He is also widely viewed as the father of advertising self-regulation, for his central role in the creation of the Advertising Self-Regulatory Council (then called the National Advertising Review Council), which today operates independently out of its offices in New York City, and is seen around the World as a model of successful industry self-regulation.
Howard was also responsible for moving the AAF's Headquarters from New York City to Washington, D.C., which helped establish our organization as the "Unifying Voice for Advertising" in matters before our government.
Upon his retirement as President of the AAF in 1991, then AAF Chairman David Bell said of Howard: "There are few people who have had as large an impact on our industry as Howard Bell."
President George H.W. Bush said in 1991: "...the Federation under Howard's leadership acted upon the axiom that prosperity without purpose means nothing. And for that, I thank him and commend him."
These words ring as true today of the legacy Howard Bell leaves as a leader and as a person as they did in 1991.
Advertising Age named Howard one of the 100 most influential advertising leaders of the twentieth century.
And in 1996, he was inducted into the Advertising Hall of Fame.
Let me say personally that Howard was a mentor, a dear friend, and, to the end, a valued advisor I trusted and admired both for his incredible talent and vision, and for his humanity, which shined through so brightly to all who met him.
On behalf of the entire American Advertising Federation, and indeed our industry and nation, I express our deepest condolences to his family and loved ones on this enormous loss, and our gratitude for their sharing Howard with us.
James Edmund Datri President & CEO American Advertising Federation
AAF Colleague: As I am sure you are aware, the United States Congress and the White House are expected to release a federal tax reform proposal in the next few weeks. Members of the House and Senate tax-writing committees are currently working to determine how to pay for the bill.
Advertising is at great risk. In a meeting this week with representatives of the ad industry a senior tax advisor to a member of the Senate leadership told us that advertising “is on the chopping block for sure” and may be close to a “done deal.”
The House version of the last comprehensive tax reform proposal in 2014 would have created at $169 billion tax on advertising over 10 years. It looks as if Congress and the Trump Administration may be going down that road again.
It is vital that you and other members of your company or ad club contact your Senators and Representative and urge them to oppose any effort to place a tax on advertising by reducing the amount of advertising a business may claim as a normal and necessary business expense.
According to studies designed by a Nobel winning economist a tax on advertising must be opposed because:
Feel free to contact me if you would like to include data for your state or congressional district.
I urge you to contact your Senators and Representatives as soon as possible. Please let me know if you have any questions and I would appreciate a report on any responses you may get.
Thank you for your support of the advertising industry and the AAF.
Clark Rector Executive Vice President-Government Affairs American Advertising Federation 1101 Vermont Avenue, NW, 5th Floor Washington, DC 20005 Follow me on Twitter @ClarkRector1 202-898-0089 Find AAF on Facebook® & follow on Twitter
The winning team of Drew Newbold, Mike Baddley and Riley Lopez took the night’s title and the honor of keeping the coveted Creative Wood trophy safe until the next competition; scheduled for Wednesday, August 16th @ Sacramento Marketing Labs at 5:30pm. Creative directors, principals, business development professionals, designers, account executives, media buyers and more gathered together at Seraphein Beyn last Wednesday evening for the regular Creative Wood competition. Attendees chowed down on yummy cubana sliders, fruit, chips and salsa provided by Seraphein Beyn and adult beverages while letting go of of the week’s stresses in a friendly critical thinking challenge.
Each team was randomly assigned a product or business, a specific business challenge, such as “increase sales” or “retain employees” and a specific data point such as “retired pastors” or “low income Asian couples 35-49”. All teams were given 15 minutes to brainstorm the challenge and come up with a headline and advertisement that would accomplish the random goal assigned. At the end of the time each team assigned someone to present the team’s thought process and final headline and advertisement.
“This event was so much fun. There is not enough time in each day to spend thinking critically about advertising as a whole and Creative Wood brings all types of advertising professional together and encourages brainstorming, collaboration, developing strategies and working towards a goal without the stresses of dealing with a real client.” Drew Newbold, Creative Services Director of Entercom Sacramento and co-Founder of Mercenary Creative Group.
“When I was putting together the details of this event I supplied real products, real life challenges and real data segments so that the process of creating an ad could feel real," explained Heather Smith, AAF Sacramento Board Secretary. "What I didn’t expect was the laughter that stemmed after randomly coupling the categories or the additional challenge when products were coupled with challenges that didn’t really make sense from the surface. The final round where all teams competed using the same product, challenge and data segment caused for such strife. The random product was Lucky Buddy Pet Care, the challenge to increase foot traffic and the target audience was high school seniors. Lucky Buddy Pet Care doesn’t have a location so how do you increase foot traffic? And with regards to high school seniors; is that the audience you want to attract to walk the dogs or the audience you are trying to solicit…and on and one and on. By the end of the night we were all laughing so hard.
Join the AAF Sacramento Ad Club for the next Creative Wood Competition on Wednesday, August 16th at Sacramento Marketing Labs from 5:30-7:30pm
FREE for members $5 for Non-AAF Sacramento Members
Knowing how to design and build functional websites is a huge asset in every industry today. Current skills in website/web app development, web programming and database design and development are in high demand. Whether you want to start a career in IT, learn how to build a web app—or somewhere in between—get the education you need at UC Davis Extension. Free! Web Development Information Session Webinar: With the demand for qualified web development and IT professionals on the rise, UC Davis Extension offers an online certificate program in Web Development designed to provide students with the core skill set to succeed in almost any IT environment. Enroll in the online free information session to learn about this program and how you can excel in today’s digital workforce. • Online Webinar: Tues., Aug 8, 11:00 a.m.-12:00 p.m. • Enroll in section 171WEB300.
“Creating Functional Websites” offers instruction on how to design and build your own web pages. Explore the creation and production processes involved in website development by examining web interface technologies and their applications. • Online course runs Sept. 6-Nov. 14, 2017. Enrollments will be accepted through Sept. 19, 2017. • Enroll 14 or more days early and get 10 % off. Enroll in section 172WEB501.
“Server-Side Scripting with PHP” allows you to transform basic websites into interactive experiences. Learn to create dynamic web pages driven by programming logic, data from databases and server files, or content based on user input. • Online course runs Sept. 27-Dec. 5, 2017. Enrollments will be accepted through Oct. 10, 2017. • Enroll 14 or more days early and get 10 % off. Enroll in section 172WEB512.
Group discounts are available. For more information or to enroll, call (800) 752-0881, email@example.com or visit our website.
Also of Interest… UC Davis Extension is now hosting select classes on Coursera, the world's leading platform for self-paced, online learning. Our Coursera classes and specializations are a highly relevant way to get the job skills you're looking for quickly, conveniently and affordably.
Available Now on Coursera: • Introduction to Web Development • Data Visualization with Tableau
UC Davis Extension, the continuing and professional education division of UC Davis, has been an internationally recognized leader in educational outreach for individuals, organizations and communities for more than 50 years. With 58,000 annual enrollments in classroom and online university-level courses, UC Davis Extension serves lifelong learners in the growing Sacramento region, all 50 states and more than 100 countries.
SACRAMENTO, July, 2017—The AAF Sacramento Advertising Club has released their 2017/2018 calendar of events. The Sacramento Chapter Board of Directors has outlined programs that follow their four core pillars of Professional Leadership, Engagement, Mentorship and Philanthropy to help keep members and the local advertising industry connected, creative and relevant. Calendar can be downloaded here.
In addition to the annual American Advertising Awards (Addys) (March 2018), the club will be bringing back the celebrated Creative Wood series, a program re-designed by members Drew Newbold and Heather Smith to exercise critical thinking in advertising for everyone from account management to creative to media. After its inaugural success in 2016, the Agency Crawl (October 2017) is making a return appearance for this year. This event leads a band of costumed advertisers through a creepy, crawly adventure that includes stops at three agencies with drinks and snacks celebrating the Halloween season. Other noteworthy events include Gallery Night (February 2018), a behind-the-scenes open house to view all Addy submissions; and the National Student Advertising Competition (April 2018) where teams of students from colleges throughout Northern California and Northern Nevada compete by presenting their unique marketing plans designed to increase advertising for international brand, Ocean Spray.
“We want our Club to be the center of the advertising world and the pillar to the creative community,” explains Board Secretary Heather Smith. “the connector of a thriving network of individuals who share a common ground and reflects the culture of our industry...maybe even lead that very culture.”
Our 4th annual FREEThink event had a record setting number of uh-mazing volunteers donating their time and talents to help three local nonprofits. Life OnTrak, YMCA (Sacramento) and Fresher Sacramento were not just grateful for the FREE work, they were truly impressed with the caliber of professionals in this town.
Over $93,000 of pro bono services have been donated from AAF Sacramento’s FREEThink public service program this year — in-kind media, branding, marketing, graphic design and volunteer support.
In addition to the marketing deliverables, each nonprofit also received a printing consultation for all design assets as well as complimentary print production services.
This year we expanded our reach by collaborating with Social Venture Partners, Sacramento (a global network that unites the power of the business community with the passion of the nonprofit world). A truly integrated and collaborative effort to support our local nonprofits! Read more.
The partnership helped establish the club’s first-ever ‘American Advertising Federation FREEThink Award’ — supporting 1 nonprofit with $15,000 of in-kind branding, marketing, graphic design, and volunteer support from the AAF Sacramento’s FREEThink public service program.
Of the 20 nonprofits that participated in this year’s Social Venture Partners Fast Pitch event, these 3 were awarded additional marketing support from FREEThink’s 2017 design-a-thon weekend:
[button url=http://www.aafsacadclub.com/wp-content/uploads/2017/07/Freethink_Pres_2017_Fresher-Sac_FINAL.pdf target=blank size=14 icon=gallery]Fresher FREEThink Creative Presentation[/button]
[button url=http://www.aafsacadclub.com/wp-content/uploads/2017/07/YMCA_Creative-Presentation_FREEThink2017_FINAL.pdf target=blank size=14 icon=gallery]YMCA FREEThink Creative Presentation[/button]
[button url=http://www.aafsacadclub.com/wp-content/uploads/2017/07/LifeOnTrak_FREEThink_Presentation_2017_FINAL.pdf target=blank size=14 icon=gallery]LOT FREEThink Creative Presentation[/button]
Over $176,000 of Pro Bono Services Donated — 938 Volunteer Hours Contributed — 126 Marketing Assets Created — 12 Local Nonprofits Served.
We couldn’t have made this happen without the wonderful support from our sponsors, talented volunteers and the passionate individuals behind the nonprofits working hard to better our community (thank you MeringCarson and emcee11d for donating the creative work space). To find out more about the nonprofits, volunteering, donating or becoming a media sponsor please email firstname.lastname@example.org and email@example.com.
On June 7-10 three of the AAF Sacramento Board Members attended the national ADMERICA 2017 Conference held at the Waldorf Astoria Hotel in New Orleans. President Chris Terrazas (Diego), VP Heather Smith and Treasurer Cole Alexander enjoyed 4 days of AAF (American Advertising Federation) introductions and awards including a District 14 meeting, Western Region Meeting and National Meeting. They also attended the National MOSAIC AWARDS honoring diversity and inclusion in the advertising industry, The Chairman's Reception at Mardi Gras World, the National Student Advertising Competition Luncheon, The Salute to AAF Achievers Luncheon and the coveted American Advertising Reception and Awards Show. You can see the National Gold & Silver recipients and creative here.
The #ADMERICA2017 attendees will be reporting key learnings at the next AAF Sacramento board meeting for the 2016-2017 fiscal year. Primary themes that Chris, Heather and Cole will be bringing to the board and the members for the next year are to better garner the prestige and support from the AAF, submit at least three Club Achievements and exude the key benefits of being part of the National AAF including leadership and professional development, relationships, public service, community, lobbying, recognition and more.
If you are interested in learning more about the AAF and the local AAF Sacramento chapter please email firstname.lastname@example.org
Chris Terrazas, AAF Sacramento President; Heather Smith, AAF Sacramento Vice President; Cole Alexander, AAF Sacramento Treasurer; Annie Switzer, AAF Reno Tahoe; Lynnae Hornbarger, AAF Reno Tahoe
We had a record setting number of uh-mazing volunteers this year! They donated their time and talents to help three local nonprofits in need. Each nonprofit had a team devoted to working on their requested marketing and creative materials. It all started with coffee and FREEThinker hoorahs, then client meetings to kick-off the projects, which all paved the way towards well-deserved gelato pops and lively creative presentations. As you can imagine, the nonprofits were SO happy and SO grateful!
In addition to the marketing deliverables, each nonprofit also received: A printing consultation for all design assets, a 30-second commercial on behalf of the Art Institute of California — Sacramento and a 1-hour consultation with a nonprofit branding expert.
[button url=http://www.aafsacadclub.com/wp-content/uploads/2016/05/Freethink_pres_LoavesandFishes_FINAL.pdf target=blank size=14 icon=gallery]L&F FREEThink Creative Presentation[/button]
[button url=http://www.aafsacadclub.com/wp-content/uploads/2016/05/Sacramento-Valley-Conservancy-Final-Presentation.pdf target=blank size=14 icon=gallery]SVC FREEThink Creative Presentation[/button]
[button url=http://www.aafsacadclub.com/wp-content/uploads/2016/05/FREEThink_Presentation_2016_La_Familia.pdf target=blank size=14 icon=gallery]LFCC FREEThink Creative Presentation[/button]
We couldn't have made this happen without the passionate individuals behind the nonprofits working hard to better our community, and the wonderful support from our talented volunteers and local sponsors (thank you Emcee Design for donating the creative work space).
It’s never too late to show your support by purchasing a FREEThink Tee!