Government Report - 03.29.19
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March 29, 2018

Clark Rector, Jr., Executive Vice President of Government Affairs

Senator Targets DTC Ads

Senator Claire McCaskill, D-MO, has introduced legislation to take away the federal tax deduction for the advertising of prescription pharmaceuticals. Similar legislation has been introduced in past Congresses but not given serious consideration. However, with President’s recent emphasis on lowering the price of pharmaceuticals AAF will keep a close watch on this bill.

In supporting the bill, the Senator mischaracterizes the deduction of this normal and necessary business expense as a taxpayer subsidy and a reason for high drug prices. AAF is unaware of any research that shows that DTC advertising raises drug prices. In fact, past Federal Trade Commission studies have shown that advertising helps to lower the price of products. DTC advertising can also be an important source of information for consumers and often prompts visits to their physicians who can then recommend the appropriate course of action.

State Privacy Bills Introduced

Bills have been considered in the Maine and Massachusetts legislatures intending to protect the privacy of their citizens’ online data.  AAF and many of our industry allies have written to lawmakers in both states explaining the effectiveness of current federal privacy protections and the harm that would come to consumers if states were to adopt inconsistent and overly restrictive requirements. While the Massachusetts legislation addresses both privacy and net neutrality, the industry letter only addresses the privacy issues.  Both bills have been the subject of hearings, but no votes as of this writing.

Online Advertising Webinar Scheduled

AAF is a strong supporter of self-regulation, as both a smart business practice and a defense against overzealous government regulation. The AAF supported Digital Advertising Alliance establishes and enforces responsible privacy practices across the industry for digital advertising.

The DAA has scheduled a Webinar for April 5 on a vital matter for the digital ad ecosystem in 2018... making sure brands, publishers, and their advertising partners are ensuring proper transparency and notice on their sites and apps, just as they do in their interest-based ads. This free webinar is open to all AAF members.

DAA will be joined by corporate counsel as well as a representative of the Council of Better Business Bureaus (which helps to enforce the program) for a DAA Principles compliance focused Webinar that will provide stakeholders with practical steps to take now to ensure consumer transparency and control are being adequately provided on sites and in apps. Interested members can register for this free webinar here.

Senate Committee Considers FTC Nominees

In February, the Senate Commerce, Science and Transportation Committee held a hearing on President Trump’s four nominees to serve as Federal Trade Commission Commissioners:

For the past year the Commission has been led by only two Commissioners, Acting Chair Maureen Ohlhausen and Commissioner Terrell McSweeny. The Committee has advanced all four nominations to the full Senate. No vote has yet been scheduled.

AAF Club Members Meet with State Lawmakers

AAF members in many states have visited with state legislators in their state capitols to educate them about importance of advertising in their states to help create jobs and grow the economy and the harm of potential anti-advertising laws.

On February 6th, AAF’s 4th District (Florida) had a very successful Advertising Day in Tallahassee. AAF's Florida members have met with lawmakers every year since 1987 when the state enacted – and quickly repealed – a tax on advertising and other services. The event occurs whether or not there is pending legislation related to the advertising industry. As AAF's 4th District Government Relations Chairman Mike Bates said, "By showing the flag every year, we help prevent detrimental laws from being introduced at all."

AAF Omaha and AAF Lincoln team up each year to host a Legislative Meet & Greet with Nebraska State Senators in the capitol of Lincoln to speak with state representatives about issues important to the advertising community. This year’s event was held on February 7th and featured a brief presentation from Ryan Horn, AAF Omaha Legislative Team Member, about the role advertising plays in cultivating a creative Nebraska, and Andy Roback the CEO of Flood Communications who talked about the role his television and radio stations play across the state of Nebraska in supporting young people in rural communities with interests in broadcasting and advertising.

On March 13th, AAF Des Moines hosted their 11th annual legislative breakfast at Iowa’s Ad Day at the Capitol. Members of AAF Des Moines met with legislators at the Iowa State Capitol to discuss the importance of advertising in the state and about the club’s efforts that were voiced on the federal level during the tax reform bill. AAF Des Moines has a long history of prioritizing the role of government relations and continually works to grow their efforts beyond their annual event at their Capitol.

For more information about conducting a legislative event in your state, contact AAF EVP-Government Affairs Clark Rector.

The next AAF Day on the Hill will be in Washington, DC in early 2019. Look for more information on that exciting event soon.

The AAF Government Report is available to all members of the AAF. If you are interested in receiving an emailed copy, please email

If you are interested in receiving the AAF SmartBrief, an opt-in news service, please visit The AAF SmartBrief condenses advertising industry news from dozens of media sources into a succinct, easy to read email.

Go to the AAF's Advocacy webpage.









Cannabis & Advertising: A Professional Speaker's Panel

With the passing of Proposition 64, the Cannabis Industry in California is set to grow like, well … a weed. The opening of the recreational marijuana industry here in California has caused a mad scramble, with investors, retailers, tech entrepreneurs, city municipalities and even marketers and advertisers all racing to grab a piece of what is effectively a new industry in California.

The legal marijuana industry is expected to exceed $20 Billion dollars by 2020, $6.6 Billion of which is projected to be generated in California alone. There are opportunities abound in this uncertain landscape.

Space is limited and this event will sell out. Register now!

Join AAF Sacramento on Wednesday, November 29th from 6-8pm at Uptown Studios in Midtown as we gather to discuss this new frontier, to learn more about the opportunities and roadblocks that lay ahead for the marketing and advertising industry from those already paving the way.

Panelists include:

  • Lori Ajax, Chief of the Bureau of Cannabis Control
  • Dustin Moore, Executive Director of the International Cannabis Farmers Association
  • Jeff vonKaenel, President and CEO of the Sacramento News & Review
  • George Mull, Partner at Tackett Mull Nicolai LLP
  • David Flanagan, Partner/CoFounder of misfit
  • Sheila Dedenbach, Owner of Heavenly Sweet Medibles

Click here for full bios of each panelist. (please list bios on a clickable page in order listed above.  Please note Lori does not have her info to me yet so just list her name and title)

Entry is free for AAF Members and $15 for non-members.  This event will sell out and members are required to reserve their ticket via Eventbrite.  Light appetizers and refreshments will be served and alcoholic beverages will be available for purchase.  Purchase tickets here now!

For sponsorship opportunities and more information please email Heather Smith at

See you Wednesday, November 29th!

NewsChristopher Terrazas
Let Congress know it is important to you and your business that the tax treatment of advertising remain unchanged!
Clark Rector, Jr., AAF Executive Vice President of Government Affairs

September 27, 2017

From Clark Rector, Jr., Executive Vice President of Government Affairs

AAF Colleague:

Thank you to everyone who contacted their Representatives and Senators after my previous alert on tax reform. I am writing to once again ask for your help.

Senators John Boozman, R-Ark. and Tammy Baldwin, D-Wisc. have co-authored a bipartisan letter to the Senate leaders urging them to maintain the tax treatment of advertising as a normal and necessary business expense fully deductible in the year it is incurred. The text of the letter is below. It is similar to the Engle-Yoder letter sent to House leadership last fall and signed by 124 members of the House of Representatives.

Senators Baldwin and Boozman are soliciting signatures from other Senators for the letter. Please contact your Senators and ask them to sign the Boozman-Baldwin letter on advertising deductibility. Let them know it is important to you and your business that the tax treatment of advertising remain unchanged. The more signatures on the letter, the stronger our position will be in the Senate. Contact information for all Senators can be found here.

I would appreciate hearing of any responses you get from either of your Senators. Please let me know if you have any questions or comments, and thank you for your continued help on this important issue.

Clark Rector

Text of the Boozman-Baldwin letter:

Dear Leaders McConnell and Schumer:

This Congress, we have the opportunity to enact much-needed, meaningful tax reform. As we work with you on these efforts to bolster economic growth, close loopholes, and raise the incomes of working Americans, we respectfully request that you maintain the current tax treatment of advertising as a fully and immediately deductible business expense.

For the life of the tax code, advertising has been treated the same as all other regularly occurring business expenses, such as employee wages, rent, utilities, and office supplies. Any measure that would tax advertising – and therefore make it more expensive – cannot be justified as a matter of tax or economic policy. Moreover, such a proposal would run counter to a major goal of tax reform we can all agree on – simplifying the tax code.

Businesses across the country rely on advertising and promotional products to inform potential customers, generate sales, and support workers across our nation. According to a 2014 study by IHS Economics and Country Risk, advertising supports 20 million U.S. jobs and $5.8 trillion in U.S. activity. That advertising contributes to 19 percent of our nation’s GDP and is responsible for supporting the high-quality news and information we all rely on.

As the Senate continues to work towards tax reform, we ask that you continue to support local businesses and recognize the importance of advertising on jobs and the economy.


NewsChristopher Terrazas
2nd Annual Agency Crawl

AFF Sacramento kicks off the 2nd Annual Agency Crawl at Sacramento Marketing Labs in Midtown at 5:30pm Thursday, October 26th. Challenge your agency rivals to a game of ping pong or corn hole while sipping libations and snacks before you crawl over to RSE, the second stop. Back again this year the team at RSE always has the best decorations and Halloween office tour in town! The last agency stop on the Crawl takes us to Joint Medias where we’ll continue to libate and snack before heading to Red Rabbit for the after party.

Please click the big orange button below to register on Evenbrite now!

Registration is not required, but it helps us out whilst planning the festivities. Much appreciated!

Costumes are encouraged and prizes will be awarded. Audience Favorite and Runner-Up as well as Best Sactown Ad Style will be awarded based on audience applause. This event is FREE for Members and $15 for Non-Members collected at the door of each agency or pre-purchased via Eventbrite. Fifteen dollars will get you an alcoholic or non-alcoholic beverage and snacks at each agency location.

If you are interested in learning more about the AAF and the local AAF Sacramento chapter please email

For more information about the AAF’s Board of Directors and partnerships opportunities, please contact Secretary Heather Smith at or at (646) 528-3613.

Cannabis & Advertising

A panel of professionals will offer their unique perspective on the impacts that medical and recreational marijuana have with regards to advertising. Learn about current legislation and how this impacts the advertising industry. Panelists include a State attorney, legislator, dispensary owner, successful creative agency owner and more. Date: Coming soon Time: 5:30pm-7pm Location: Coming soon

NewsChristopher Terrazas
Government Report: September 2017

September 27, 2017

Clark Rector, Jr., Executive Vice President of Government Affairs

Republican Tax Reform Proposal Released

Senior Congressional and Administration officials have released their Unified Framework for Fixing our Broken Tax Code. The so-called “Big 6” (Treasury Secretary Steven Mnuchin, National Economic Council Director Gary Cohn, House Speaker Paul Ryan, House Ways and Means Chairman Kevin Brady, Senate Majority Leader Mitch McConnell and Senate Finance Chairman Orrin Hatch) have been negotiating the details of the plan for weeks.

The plan would reduce the corporate tax rate to 20%. Many of the specific details are yet to be determined, but in order of offset the loss of revenue because of the significant rate reduction for businesses, “numerous special exclusions and deductions will be repealed or restricted.”

The plan as released is silent as to exactly which exclusions and deductions will be targeted. However, Treasury Department officials and senior legislative aides to members of the tax writing committees from both side of the aisle have confirmed to AAF and other advertising industry representatives that advertising is still very much being considered as a deduction that may be reduced or eliminated.

The last comprehensive tax reform proposals released in 2014 by then Ways and Means Chairman Dave Camp, R-Mich. and Finance Committee Chairman Max Baucus, D-Mont. would have paid for lowering rates by, in part, limiting the current year federal tax deduction for advertising to 50% and amortizing the rest over ten (House) or five (Senate) years.

AAF continues to meet with Administration and Congressional officials and aides to explain to them that advertising is a key driver of the economy and that increasing the tax burden on advertising would be counterproductive to their goals of growth and spurring economic activity which they are counting on to increase tax revenues.

AAF has also sent an alert to members urging them to contact their Senators and Representatives and urge them to oppose any effort to tax advertising.

FDA To Look at DTC Warnings

The U.S. Food and Drug Administration may consider shortening the list of warnings and contraindications found in direct-to-consumer advertising of pharmaceuticals.  According to FDA Commissioner Dr. Scott Gottlieb, the "FDA's own research on broadcast TV drug advertisements suggests that a more targeted method for delivering risk information may lead to better retention of those risks."  The FDA has released a Request for Information and Comments so that the public and interested parties may submit their views.  The comment period closes November 20, 2017.


New Leadership at NAD and CARU

The Advertising Self-Regulatory Council (ASRC) and Council of Better Business Bureaus (CBBB) have announced the appointment of new leadership for both the National Advertising Division (NAD) and Children’s Advertising Review Unit (CARU).

Laura Ulrich Brett has been named Director of the NAD and Dona J. Fraser has been named Director of the CARU. Policies and procedures for NAD and CARU are set by the ASRC. The ASRC self-regulatory system is administered by the CBBB.

AAF is a proud supporter of the advertising industry self-regulatory program, which has often been recognized as one of the premiere industry self-regulatory programs. Self-regulation increased confidence in advertising and is good for the industry and consumers.


The AAF Government Report is available to all members of the AAF. If you are interested in receiving an emailed copy, please email

If you are interested in receiving the AAF SmartBrief, an opt-in news service, please visit The AAF SmartBrief condenses advertising industry news from dozens of media sources into a succinct, easy to read email.

Go to the AAF's Advocacy webpage.

The Passing of AAF President Emeritus Howard Bell

Dear Friends, It is with tremendous sadness that I inform you of the passing of Howard Bell, who served as President of the American Advertising Federation for 24 years. In passing he follows his beloved wife Chan, known affectionately to many AAFers as "Ma Bell", to whom Howard was married for 61 glorious years. That they are both now no longer with us marks the end of an era for our organization and for our industry.

Howard was selected and served as the founding President of the modern AAF that resulted from the 1967 merger of the Advertising Federation of America, the predecessor organization of the AAF, which traces its roots back to 1905, and the Advertising Association of the West.

During his visionary 24-year tenure, Howard established and built many of the signature national programs that make up the AAF today, including the American Advertising Awards and the National Student Advertising Competition. He is also widely viewed as the father of advertising self-regulation, for his central role in the creation of the Advertising Self-Regulatory Council (then called the National Advertising Review Council), which today operates independently out of its offices in New York City, and is seen around the World as a model of successful industry self-regulation.

Howard was also responsible for moving the AAF's Headquarters from New York City to Washington, D.C., which helped establish our organization as the "Unifying Voice for Advertising" in matters before our government.

Upon his retirement as President of the AAF in 1991, then AAF Chairman David Bell said of Howard: "There are few people who have had as large an impact on our industry as Howard Bell."

President George H.W. Bush said in 1991: "...the Federation under Howard's leadership acted upon the axiom that prosperity without purpose means nothing. And for that, I thank him and commend him."

These words ring as true today of the legacy Howard Bell leaves as a leader and as a person as they did in 1991.

Advertising Age named Howard one of the 100 most influential advertising leaders of the twentieth century.

And in 1996, he was inducted into the Advertising Hall of Fame.

Let me say personally that Howard was a mentor, a dear friend, and, to the end, a valued advisor I trusted and admired both for his incredible talent and vision, and for his humanity, which shined through so brightly to all who met him.

On behalf of the entire American Advertising Federation, and indeed our industry and nation, I express our deepest condolences to his family and loved ones on this enormous loss, and our gratitude for their sharing Howard with us.

James Edmund Datri President & CEO American Advertising Federation

NewsChristopher Terrazas
AAF Alert - Tax Reform

AAF Colleague: As I am sure you are aware, the United States Congress and the White House are expected to release a federal tax reform proposal in the next few weeks.  Members of the House and Senate tax-writing committees are currently working to determine how to pay for the bill.

Advertising is at great risk.  In a meeting this week with representatives of the ad industry a senior tax advisor to a member of the Senate leadership told us that advertising “is on the chopping block for sure” and may be close to a “done deal.”

The House version of the last comprehensive tax reform proposal in 2014 would have created at $169 billion tax on advertising over 10 years.  It looks as if Congress and the Trump Administration may be going down that road again.

It is vital that you and other members of your company or ad club contact your Senators and Representative and urge them to oppose any effort to place a tax on advertising by reducing the amount of advertising a business may claim as a normal and necessary business expense.

You can find contact information for your Senators here and Representatives here.

According to studies designed by a Nobel winning economist a tax on advertising must be opposed because:

  • Advertising is the engine of the U.S. economy and generates $5.8 trillion in economic activity
  • Advertising supports 20 million American jobs
  • Every $1 million spent on advertising supports 67 jobs across American industries
  • Every advertising job supports 34 jobs across other industries.

Feel free to contact me if you would like to include data for your state or congressional district.

I urge you to contact your Senators and Representatives as soon as possible.  Please let me know if you have any questions and I would appreciate a report on any responses you may get.

Thank you for your support of the advertising industry and the AAF.


Clark Rector Executive Vice President-Government Affairs American Advertising Federation 1101 Vermont Avenue, NW, 5th Floor Washington, DC  20005 Follow me on Twitter @ClarkRector1 202-898-0089 Find AAF on Facebook® & follow on Twitter

NewsChristopher Terrazas
AAF Government Report - August 2017
Government Report    Facebook LinkedIn Twitter

July 1, 2017

Clark Rector, Jr., Executive Vice President of Government Affairs

Tax Reform

The statement was short on specifics, but pledged “a lower tax rate for small businesses so they can compete with larger ones, and lower rates for all American businesses so they can compete with foreign ones.” 

According to prior reports, Senate talks on tax reform have been centered on a framework similar to the plan introduced in 2014 by former Ways and Means Committee Chair Dave Camp, R-Mich. That plan called for lowering the corporate tax rate to 25 percent while eliminating many tax preferences and deductions, including limiting the federal deduction for advertising expenses to 50% in the current year with the remaining 50% amortized over ten years. A similar plan was introduced at the same time in the Senate by then Finance Committee Chair Max Baucus, D-Mont., although the amortization schedule in the Senate plan was for five years. There has been no indication that the advertising deduction is currently under consideration.

There had been speculation that Congressional leaders would take the same approach with tax reform as was used with health care, i.e. writing the bill behind closed doors and presenting the finished package to lawmakers for a yes or no vote. However, the statement said their expectation was that the bills would be considered under regular order, first in the tax writing committees and then by the full House and Senate.

The Senate Finance Committee has unanimously approved David Kautter, President Trump’s nominee for assistant secretary of the Treasury for tax policy. The nomination has been forwarded to the full Senate. If confirmed to the position, which oversees tax matters for the Treasury Department, Kautter is likely to play an important role in the administration’s efforts to overhaul the tax code.

Kautter is the partner in charge of the Washington national tax practice of RSM, a tax and consulting services firm. He also worked at Ernst & Young for more than 30 years and was a Capitol Hill staffer for former Sen. John Danforth, R-Missouri.

 Local AAF members have attended many grassroots meetings between advertising industry constituents and members of the Congressional tax writing committees held in their home districts to stress the importance of maintaining advertising’s status as a normal and necessary business expense full deductible in the current year.



House Energy and Commerce Committee Chairman Greg Walden, R-Oregon has announced a September 7 Committee hearing on Ground Rules for the Internet Ecosystem. Invitations to testify have been sent to the CEOs of leading tech companies, including Facebook, Alphabet, Amazon, and Netflix and broadband providers including Comcast, Verizon, AT&T, and Charter Communications.

One probable topic of concern will be Congresswoman Marcia Blackburn’s, R-Tenn., privacy bill, the Balancing the Rights of Web Surfers Equally and Responsibly (BROWSER) Act. The bill would designate the Federal Trade Commission (FTC) as the nation’s sole online privacy enforcer, including over internet service providers and edge providers.

Unfortunately, the bill would also expand the category of “sensitive information” far beyond what the FTC has ever recognized, including browsing history and require opt-in consent for all use, disclosure and access to such data. This would likely chill innovation and frustrate Internet users, as it could result in consumers facing a bombardment of disruptive opt-in notices.

The AAF believes that the FTC’s privacy enforcement, coupled with strong industry self-regulation through the Digital Advertising Alliance, has worked well to protect consumers. The FTC requires consumers to opt-in before companies can collect sensitive data (such as financial or medical data) but allows for an opt-out regime for non-sensitive data. The DAA’s self-regulatory approach aligns with the FTC’s approach to non-sensitive data and provides a flexible, innovative, and independently enforceable framework that keeps pace with the marketplace.

State actions on privacy have slowed somewhat since most state legislatures have adjourned for the year. AAF and our industry partners have sent letters expressing concern about privacy bills in California and Massachusetts.


Food Marketing

The House draft legislation making appropriations for financial services and general government includes language to permanently defund the Interagency Working Group and its proposed nutrition principles for foods marketed to children. The Federal Trade Commission, the lead agency in the IWG, abandoned the effort to enforce the principles many years ago. Previous appropriations have denied funding on a year by year basis.  If it passes, the new language would make the denial permanent.

The United Kingdom recently adopted stricter advertising guidelines for high in fat, salt, and sugar (HFSS) products marketed to children.

The restrictions are already in place on TV, and will now apply to children’s non-broadcast media including print, posters, cinema, online, advergames, and in social media. Ads for HFFS products will no longer be allowed to appear around TV-like content online, such as video-sharing platforms such as YouTube, if it is directed at children.

In summary, the rules state:
  • Ads that directly or indirectly promote an HFSS product cannot appear in children’s media.
  • Ads for HFSS products cannot appear in other media where children make up over 25% of the audience.
  • If the content targets children under 12, ads for HFSS products will not be allowed to use promotions, licensed characters, and celebrities popular with children; advertisers may now use those techniques to better promote healthier options.
  • The Department of Health nutrient profiling model will be used to classify which products are HFSS.


The AAF Government Report is available to all members of the AAF. If you are interested in receiving an emailed copy, please email

If you are interested in receiving the AAF SmartBrief, an opt-in news service, please visit The AAF SmartBrief condenses advertising industry news from dozens of media sources into a succinct, easy to read email.

Go to the AAF's Advocacy webpage.

NewsChristopher Terrazas
July Creative Wood Recap and Next Event

The winning team of Drew Newbold, Mike Baddley and Riley Lopez took the night’s title and the honor of keeping the coveted Creative Wood trophy safe until the next competition; scheduled for Wednesday, August 16th @ Sacramento Marketing Labs at 5:30pm. Creative directors, principals, business development professionals, designers, account executives, media buyers and more gathered together at Seraphein Beyn last Wednesday evening for the regular Creative Wood competition. Attendees chowed down on yummy cubana sliders, fruit, chips and salsa provided by Seraphein Beyn and adult beverages while letting go of of the week’s stresses in a friendly critical thinking challenge.

Each team was randomly assigned a product or business, a specific business challenge, such as “increase sales” or “retain employees” and a specific data point such as “retired pastors” or “low income Asian couples 35-49”.  All teams were given 15 minutes to brainstorm the challenge and come up with a headline and advertisement that would accomplish the random goal assigned.  At the end of the time each team assigned someone to present the team’s thought process and final headline and advertisement.

“This event was so much fun.  There is not enough time in each day to spend thinking critically about advertising as a whole and Creative Wood brings all types of advertising professional together and encourages brainstorming, collaboration, developing strategies and working towards a goal without the stresses of dealing with a real client.”  Drew Newbold, Creative Services Director of Entercom Sacramento and co-Founder of Mercenary Creative Group.

“When I was putting together the details of this event I supplied real products, real life challenges and real data segments so that the process of creating an ad could feel real," explained Heather Smith, AAF Sacramento Board Secretary. "What I didn’t expect was the laughter that stemmed after randomly coupling the categories or the additional challenge when products were coupled with challenges that didn’t really make sense from the surface.  The final round where all teams competed using the same product, challenge and data segment caused for such strife.  The random product was Lucky Buddy Pet Care, the challenge to increase foot traffic and the target audience was high school seniors.  Lucky Buddy Pet Care doesn’t have a location so how do you increase foot traffic?  And with regards to high school seniors; is that the audience you want to attract to walk the dogs or the audience you are trying to solicit…and on and one and on.  By the end of the night we were all laughing so hard.

Join the AAF Sacramento Ad Club for the next Creative Wood Competition on Wednesday, August 16th at Sacramento Marketing Labs from 5:30-7:30pm

FREE for members $5 for Non-AAF Sacramento Members

Fall 2017 UC Davis Extension Web Design and Development Online Courses

Knowing how to design and build functional websites is a huge asset in every industry today. Current skills in website/web app development, web programming and database design and development are in high demand. Whether you want to start a career in IT, learn how to build a web app—or somewhere in between—get the education you need at UC Davis Extension. Free! Web Development Information Session Webinar: With the demand for qualified web development and IT professionals on the rise, UC Davis Extension offers an online certificate program in Web Development designed to provide students with the core skill set to succeed in almost any IT environment. Enroll in the online free information session to learn about this program and how you can excel in today’s digital workforce. •    Online Webinar: Tues., Aug 8, 11:00 a.m.-12:00 p.m. •    Enroll in section 171WEB300.

“Creating Functional Websites” offers instruction on how to design and build your own web pages. Explore the creation and production processes involved in website development by examining web interface technologies and their applications. •    Online course runs Sept. 6-Nov. 14, 2017. Enrollments will be accepted through Sept. 19, 2017. •    Enroll 14 or more days early and get 10 % off. Enroll in section 172WEB501.

“Server-Side Scripting with PHP” allows you to transform basic websites into interactive experiences. Learn to create dynamic web pages driven by programming logic, data from databases and server files, or content based on user input. •    Online course runs Sept. 27-Dec. 5, 2017. Enrollments will be accepted through Oct. 10, 2017. •    Enroll 14 or more days early and get 10 % off.  Enroll in section 172WEB512.

“Creating Web Applications with AJAX”: Learning AJAX combines the skills learned in HTML5, CSS, JavaScript, Database Development and PHP into a complete package, allowing you to build any type of website you need. •    Online course runs Oct. 4-Dec. 6, 2017. Enrollments will be accepted through Oct. 17, 2017. •    Enroll 14 or more days early and get 10 % off.  Enroll in section 172WEB515.

Group discounts are available. For more information or to enroll, call (800) 752-0881, or visit our website.

Also of Interest… UC Davis Extension is now hosting select classes on Coursera, the world's leading platform for self-paced, online learning. Our Coursera classes and specializations are a highly relevant way to get the job skills you're looking for quickly, conveniently and affordably.

Available Now on Coursera: •    Introduction to Web Development •    Data Visualization with Tableau

UC Davis Extension, the continuing and professional education division of UC Davis, has been an internationally recognized leader in educational outreach for individuals, organizations and communities for more than 50 years. With 58,000 annual enrollments in classroom and online university-level courses, UC Davis Extension serves lifelong learners in the growing Sacramento region, all 50 states and more than 100 countries.



SACRAMENTO, July, 2017—The AAF Sacramento Advertising Club has released their 2017/2018 calendar of events. The Sacramento Chapter Board of Directors has outlined programs that follow their four core pillars of Professional Leadership, Engagement, Mentorship and Philanthropy to help keep members and the local advertising industry connected, creative and relevant. Calendar can be downloaded here.

In addition to the annual American Advertising Awards (Addys) (March 2018), the club will be bringing back the celebrated Creative Wood series, a program re-designed by members Drew Newbold and Heather Smith to exercise critical thinking in advertising for everyone from account management to creative to media. After its inaugural success in 2016, the Agency Crawl (October 2017) is making a return appearance for this year. This event leads a band of costumed advertisers through a creepy, crawly adventure that includes stops at three agencies with drinks and snacks celebrating the Halloween season. Other noteworthy events include Gallery Night (February 2018), a behind-the-scenes open house to view all Addy submissions; and the National Student Advertising Competition (April 2018) where teams of students from colleges throughout Northern California and Northern Nevada compete by presenting their unique marketing plans designed to increase advertising for international brand, Ocean Spray.

“We want our Club to be the center of the advertising world and the pillar to the creative community,” explains Board Secretary Heather Smith. “the connector of a thriving network of individuals who share a common ground and reflects the culture of our industry...maybe even lead that very culture.”

If you are interested in learning more about the AAF and the local AAF Sacramento Chapter, please email

For more information about the AAF’s Board of Directors and partnership opportunities, please contact Secretary Heather Smith at or at (646) 528-3613.

NewsJulie Knudsen
FREEThink 2017 Recap

We FREEThinkin’ Did it!

Our 4th annual FREEThink event had a record setting number of uh-mazing volunteers donating their time and talents to help three local nonprofits. Life OnTrak, YMCA (Sacramento) and Fresher Sacramento were not just grateful for the FREE work, they were truly impressed with the caliber of professionals in this town.

Over $93,000 of pro bono services have been donated from AAF Sacramento’s FREEThink public service program this year — in-kind media, branding, marketing, graphic design and volunteer support.

In addition to the marketing deliverables, each nonprofit also received a printing consultation for all design assets as well as complimentary print production services.

2017 Highlights

  • $93,000+ of Pro Bono Services Donated
  • $37,700 of In-kind Media Secured (to date)
  • 386 Volunteer Hours Donated
  • 48 Marketing Assets Created
  • 3 Stoked Nonprofits 

SVP Partnership

This year we expanded our reach by collaborating with Social Venture Partners, Sacramento (a global network that unites the power of the business community with the passion of the nonprofit world). A truly integrated and collaborative effort to support our local nonprofits! Read more.

The partnership helped establish the club’s first-ever ‘American Advertising Federation FREEThink Award’ — supporting 1 nonprofit with $15,000 of in-kind branding, marketing, graphic design, and volunteer support from the AAF Sacramento’s FREEThink public service program.

Who Were The Nonprofits You Ask?

Of the 20 nonprofits that participated in this year’s Social Venture Partners Fast Pitch event, these 3 were awarded additional marketing support from FREEThink’s 2017 design-a-thon weekend:

1) Fresher Sacramento

  • Mission: We train at-risk teens and young adults as Fresher Chefs, enabling them to develop workforce and entrepreneurial skills. They then market and produce healthier take home meals that are more affordable and convenient than typical fast food, providing the nutrition needed for children to concentrate and succeed in school.
  • The Ask: Brand Development — video storyboard, a pop-up marketplace experience and several marketing collateral executions to build brand awareness.


[button url= target=blank size=14 icon=gallery]Fresher FREEThink Creative Presentation[/button]

2) YMCA of Superior California, Sacramento

  • Mission: Our mission is to Inspire all to a healthy life — in spirit, mind and body. We do this through programs focused on the healthy development of children, helping people of all ages develop and maintain healthy lives, and addressing community critical needs through relevant and socially responsible programs, like the Safety Around Water Program.
  • The Ask: Integrated Campaign Development for the Safety Around Water Program.


[button url= target=blank size=14 icon=gallery]YMCA FREEThink Creative Presentation[/button]

3) Life OnTrak

  • Mission: We are committed to making the world a better place for our neighborhoods and our children by dedicating ourselves to helping individuals achieve stronger financial outcomes. Through collaboration, creating dialogue, and increasing education to financial literacy, we strive to enhance the quality of life in underserved communities.
  • The Ask: Conduct and brand audit and rebrand the organization in an effort to adapt to a market shift.


[button url= target=blank size=14 icon=gallery]LOT FREEThink Creative Presentation[/button]


IMPACT TO DATE: Four years of FREEThinkin’ success.

Over $176,000 of Pro Bono Services Donated — 938 Volunteer Hours Contributed — 126 Marketing Assets Created — 12 Local Nonprofits Served. 

A BIG thank you to everyone involved.

We couldn’t have made this happen without the wonderful support from our sponsors, talented volunteers and the passionate individuals behind the nonprofits working hard to better our community (thank you MeringCarson and emcee11d for donating the creative work space). To find out more about the nonprofits, volunteering, donating or becoming a media sponsor please email and


NewsJulie Knudsen
ADMERICA 2017 Conference

On June 7-10 three of the AAF Sacramento Board Members attended the national ADMERICA 2017 Conference held at the Waldorf Astoria Hotel in New Orleans.  President Chris Terrazas (Diego), VP Heather Smith and Treasurer Cole Alexander enjoyed 4 days of AAF (American Advertising Federation) introductions and awards including a District 14 meeting, Western Region Meeting and National Meeting. They also attended the National MOSAIC AWARDS honoring diversity and inclusion in the advertising industry, The Chairman's Reception at Mardi Gras World, the National Student Advertising Competition Luncheon, The Salute to AAF Achievers Luncheon and the coveted American Advertising  Reception and Awards Show. You can see the National Gold & Silver recipients and creative here.

The #ADMERICA2017 attendees will be reporting key learnings at the next AAF Sacramento board meeting for the 2016-2017 fiscal year.  Primary themes that Chris, Heather and Cole will be bringing to the board and the members for the next year are to better garner the prestige and support from the AAF, submit at least three Club Achievements and exude the key benefits of being part of the National AAF including leadership and professional development, relationships, public service, community, lobbying, recognition and more.

If you are interested in learning more about the AAF and the local AAF Sacramento chapter please email

Chris Terrazas, AAF Sacramento President; Heather Smith, AAF Sacramento Vice President; Cole Alexander, AAF Sacramento Treasurer; Annie Switzer, AAF Reno Tahoe; Lynnae Hornbarger, AAF Reno Tahoe


NewsJulie Knudsen
FREEThink 2016 Recap

Another FREEThink success!

We had a record setting number of uh-mazing volunteers this year! They donated their time and talents to help three local nonprofits in need. Each nonprofit had a team devoted to working on their requested marketing and creative materials. It all started with coffee and FREEThinker hoorahs, then client meetings to kick-off the projects, which all paved the way towards well-deserved gelato pops and lively creative presentations. As you can imagine, the nonprofits were SO happy and SO grateful!


  • 136 Volunteer Hours Donated
  • 39 Marketing Assets Created
  • 55 Paninis Devoured
  • 60 Gelato Pops Enjoyed (thank you Devine Gelateria!)
  • 3 Happy Nonprofits


In addition to the marketing deliverables, each nonprofit also received: A printing consultation for all design assets, a 30-second commercial on behalf of the Art Institute of California — Sacramento and a 1-hour consultation with a nonprofit branding expert.

Who Were The Nonprofits You Ask?

Sacramento Loaves & Fishes

  • Mission: Founded in 1983, Loaves & Fishes feeds the hungry and shelters the homeless. We provide an oasis of welcome, safety, and cleanliness for homeless men, women and children seeking survival services. We are the largest local provider of comprehensive services for the homeless, providing for the needs over 13,000 guests each year.
  • The Ask: Marketing Collateral — Two Information Brochure Designs + Copywriting, Big Day of Giving Concepting + Digital Assets for Social Media, Email Template Campaign Concept + Design


[button url= target=blank size=14 icon=gallery]L&F FREEThink Creative Presentation[/button]


Sacramento Valley Conservancy

  • Mission: The Sacramento Valley Conservancy preserves the beauty, character and diversity of the Sacramento Valley landscape by working with citizens, property owners, developers, public agencies and other nonprofit organizations. It preserves dedicated open space by the acceptance of gifts, private purchase, facilitation of public acquisition, conservation easements and by cooperative efforts.
  • The Ask: Brand Development — New Brand Identity system for 3 Separate Properties + Brand Messaging, Merchandise Concepting + Design, Social Media Skins


[button url= target=blank size=14 icon=gallery]SVC FREEThink Creative Presentation[/button]


La Familia Counseling Center

  • Mission: La Familia Counseling Center improves the quality of life for at-risk youth and families of diverse backgrounds by offering multicultural counseling, support and outreach services and programs to help families overcome adversity, become empowered and succeed in their lives.
  • The Ask: Brand Development — Logo Development, Merchandise Design, Marketing Kit Concepting + Design (Brochure, Rack Cards), Donation Card/Envelope Concepting + Design, Website Information Architecture Recommendations, Big Day of Giving Digital Assets for Social Media


[button url= target=blank size=14 icon=gallery]LFCC FREEThink Creative Presentation[/button]


A BIG thank you to everyone involved.

We couldn't have made this happen without the passionate individuals behind the nonprofits working hard to better our community, and the wonderful support from our talented volunteers and local sponsors (thank you Emcee Design for donating the creative work space).


It’s never too late to show your support by purchasing a FREEThink Tee!Eco-True-Green-Eco-Ivory

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