AAF Sacramento Issues American Advertising Awards Call for Entries


SACRAMENTO, CA, August 2017—The AAF Sacramento has issued its Call for Entries for the 2018 American Advertising Awards Competition.

The annual competition recognizes exceptional advertising created in the greater Sacramento metropolitan market. The American Advertising Awards honor advertising excellence in all media including online, non-traditional, print, broadcast and out-of-home. It is the first level of a three-level national competition that is the advertising industry’s largest.

All entries must be received by 6PM on Friday, January 19th, 2018 at 9940 Business Park Dr #120, Sacramento, CA 95827. Entry fees are $110 per single entry and $150 for a campaign for members of the AAF SAC, $250 per single entry and $300 for a campaign for non-members of the AAF SAC and $45 for a single entry and $60 for a campaign for student entries. Entries will be judged the weekend of February 17, 2018 by a panel of advertising creative executives, who will select the winners from an anticipated 200+ entries. Only new creative work created in the Sacramento market and published or aired between January 1 and December 31 of 2017 is eligible for consideration in the professional competition. Work created by college students is eligible for the competition’s student track.

The AAF Sacramento Advertising Club’s winners of ADDY Awards will be honored during a black-tie dinner gala on Friday, March 9, 2018 at The Hyatt Regency, Sacramento, CA. Work winning awards at the local level is then eligible to compete in the second level of competition, the District 14 American Advertising Awards, conducted in March. District winners are then eligible for entry in the National American Advertising Awards. National winners are honored at the American Advertising Awards celebration during the American Advertising Federation’s ADMERICA.

The Sacramento market competition is sponsored by the AAF Sacramento Advertising Club, a member association comprised of advertising and media professionals. Proceeds from the ADDYS help support the AAF Sacramento Ad Club’s educational and mentorship programs, public service projects including FREETHINK and proactive government relations efforts.

For more information on how to enter please contact Allie Gutierrez, American Advertising Awards Co-Chair, at 530-723-4191 or addys@aafsacadclub.com, or visit http://bit.ly/2dCaq5E

Government Report: September 2017

September 27, 2017

Clark Rector, Jr., Executive Vice President of Government Affairs

Republican Tax Reform Proposal Released

Senior Congressional and Administration officials have released their Unified Framework for Fixing our Broken Tax Code. The so-called “Big 6” (Treasury Secretary Steven Mnuchin, National Economic Council Director Gary Cohn, House Speaker Paul Ryan, House Ways and Means Chairman Kevin Brady, Senate Majority Leader Mitch McConnell and Senate Finance Chairman Orrin Hatch) have been negotiating the details of the plan for weeks.

The plan would reduce the corporate tax rate to 20%. Many of the specific details are yet to be determined, but in order of offset the loss of revenue because of the significant rate reduction for businesses, “numerous special exclusions and deductions will be repealed or restricted.”

The plan as released is silent as to exactly which exclusions and deductions will be targeted. However, Treasury Department officials and senior legislative aides to members of the tax writing committees from both side of the aisle have confirmed to AAF and other advertising industry representatives that advertising is still very much being considered as a deduction that may be reduced or eliminated.

The last comprehensive tax reform proposals released in 2014 by then Ways and Means Chairman Dave Camp, R-Mich. and Finance Committee Chairman Max Baucus, D-Mont. would have paid for lowering rates by, in part, limiting the current year federal tax deduction for advertising to 50% and amortizing the rest over ten (House) or five (Senate) years.

AAF continues to meet with Administration and Congressional officials and aides to explain to them that advertising is a key driver of the economy and that increasing the tax burden on advertising would be counterproductive to their goals of growth and spurring economic activity which they are counting on to increase tax revenues.

AAF has also sent an alert to members urging them to contact their Senators and Representatives and urge them to oppose any effort to tax advertising.

FDA To Look at DTC Warnings

The U.S. Food and Drug Administration may consider shortening the list of warnings and contraindications found in direct-to-consumer advertising of pharmaceuticals.  According to FDA Commissioner Dr. Scott Gottlieb, the "FDA's own research on broadcast TV drug advertisements suggests that a more targeted method for delivering risk information may lead to better retention of those risks."  The FDA has released a Request for Information and Comments so that the public and interested parties may submit their views.  The comment period closes November 20, 2017.


New Leadership at NAD and CARU

The Advertising Self-Regulatory Council (ASRC) and Council of Better Business Bureaus (CBBB) have announced the appointment of new leadership for both the National Advertising Division (NAD) and Children’s Advertising Review Unit (CARU).

Laura Ulrich Brett has been named Director of the NAD and Dona J. Fraser has been named Director of the CARU. Policies and procedures for NAD and CARU are set by the ASRC. The ASRC self-regulatory system is administered by the CBBB.

AAF is a proud supporter of the advertising industry self-regulatory program, which has often been recognized as one of the premiere industry self-regulatory programs. Self-regulation increased confidence in advertising and is good for the industry and consumers.


The AAF Government Report is available to all members of the AAF. If you are interested in receiving an emailed copy, please email government@aaf.org.

If you are interested in receiving the AAF SmartBrief, an opt-in news service, please visit www.smartbrief.com/aaf. The AAF SmartBrief condenses advertising industry news from dozens of media sources into a succinct, easy to read email.

Go to the AAF's Advocacy webpage.


SACRAMENTO, CA, August 2017—AAF Sacramento is proud to be invited, along with the Sacramento professional community, to the Art Institute of California – Sacramento’s Summer 2017 Portfolio Show at the Tsakoupolis Library Galleria, 828 I St, Sacramento, CA 95814, in downtown Sacramento on Friday, September 22, 2017. “The Art Institute (AI) and it’s students have been a huge supporter and partner with AAF Sacramento,” explains AAF Sacramento College Outreach Board Chair Anthony Parenzin.“ In fact, AI President John Anderson pointed out that an overwhelming majority of the Sacramento advertising industry businesses employ students or graduates from AI. Ad Club members and business stakeholders should come to this event to see their future employees. This is an opportunity to bring the future advertising work force to our members and advertising community.”

On Friday, September 22 at 4pm, employers and industry professionals are given a private-viewing before family, friends and prospective students at 5pm. Samples of food will be prepared and served by AI’s renown Culinary Management. Guests will see works from AI’s Visual Design, Marketing, Culinary, Film & Production, Fashion, Interior Design, Gaming & Technology, and Animation & Effects. This event is free and a RSVP is required at https://creative.artinstitutes.edu/portfolio-show/sacramento.

“They [our students] worked hard to get here,” says a spokesperson for the Art Institute. “They built portfolios showcasing their best work. Now, our graduates are ready to demonstrate how years of hard work have prepared them to work hard for people like you. Come meet this year's class of ambitious creative minds that are being nurtured here in Sacramento.”

If you are interested in learning more about the AAF and the local AAF Sacramento chapter please email info@aafsacadclub.com

For more information about the AAF’s Board of Directors and partnerships opportunities, please contact Secretary Heather Smith at heather.smith@tritondigital.com or at (646) 528-3613.


About the AAF Sacramento Advertising Club

The American Advertising Federation’s (AAF) Sacramento Advertising Club, acts as the "Unifying Voice for Sacramento Advertising." Its membership is comprised of nearly 100 members made up of Sacramento’s leading advertisers, agencies, and media companies. We are part of AAF, a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 college chapters with 5,000 student members. The AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center for Multiculturalism and AdCamps for high school students.

AAF Sacramento Advertising Club Announces 2017/2018 Board Leadership and Directors

SACRAMENTO, CA, June 19, 2017—The American Advertising Federation’s (AAF) Sacramento Advertising Club elected its new Board Leadership and Directors based on the recommendation of the 2016/2017 Nominating Committee as outlined in the Club bylaws. The new leadership will serve during the 2017 - 2018 year, beginning July 1, 2017 through June 30, 2018 and includes industry leaders from Sacramento’s most respected media companies and agencies spearheading the Sacramento and national advertising industry. Christopher Terrazas, Design Manager at Sacramento News & Review and adjunct professor at the Arts Institute of California - Sacramento, is the returning President of the Club; Joanna Newbold, President/CEO of Mercenary Creative Group, is the new President-Elect/Vice President and Addy Lead; Heather Smith, VP at Triton Digital, is the new Secretary; and Cole Alexander, Senior Account Executive at Marketing Evolution, is returning as Club Treasurer. During their tenure, these leaders will shape the expansion efforts and innovation of the AAF Sacramento Advertising Club.

“I am honored to be serving another year as President and looking forward to serving with this new board to continue the efforts set forth by the previous board. I want to continue our close relationship with the American Advertising Federation (AAF) and raise the awareness of the Sacramento advertising industry, nation-wide. I also want to continue reinforcing the opportunities for students in our industry and celebrate the advertising achievements made here in Sacramento,” said Christopher Terrazas, returning Club President.

Returning to the Board of Directors as voting members are Board Director Paul Zagaris, Vice President of VideoVets; and both Yvonne Chavez, Marketing Director of MeringCarson, and Christie Pierce, Western Travel and Tourism Account Manager, will once again Co-Chair our successful FREEThink program that benefits local nonprofits through advertising.

Newly added to the Board of Directors for the 2017-2018 term are Kyle Cassano, President and CEO of the Sacramento Marketing Labs, as the Marketing Chair; and Anthony Parenzin, Digital Assistant at RSE, as the College Outreach Chair. In addition, Club Students Alejandra Gutierrez and Michelle Barnhill will be co-chairing the American Advertising Awards as Special Directors.

The AAF Sacramento Advertising Club’s Board of Directors guides and oversees the Club’s signature events and initiatives, including the American Advertising Awards (Addys) and FREEThink—all serving the Club’s professional, corporate and student membership spanning media companies, advertisers and agencies.

For more information about the AAF’s Board of Directors and partnerships opportunities, please contact Secretary Heather Smith at heather.smith@tritondigital.com or at (646) 528-3613.

AAF Announces 2018 National Student Advertising Competition Sponsor, Ocean Spray Cranberries

WASHINGTON DC, June 28, 2017—Partnering with another global, iconic brand, the American Advertising Federation (AAF) is excited to announce Ocean Spray Cranberries, Inc. as the corporate sponsor for the 2018 National Student Advertising Competition (NSAC).

The 2018 NSAC will require each AAF college chapter team to develop a written, integrated marketing campaign proposal and a 20-minute presentation in response to a real-world advertising challenge facing Ocean Spray.

For close to nine decades, Ocean Spray, the cranberry expert, has built a beloved brand on the pillars of taste, health, and heritage. “We are thrilled to be the 2018 NSAC sponsor,” said Kristen Borsari, Vice President, North American Marketing at Ocean Spray Cranberries, Inc. “Having the opportunity to witness this year’s presentations first hand during the final competition in New Orleans, we are extremely excited about the insights and ideas that they can bring to the Ocean Spray business.”

“Companies that sponsor the NSAC view the competition as an extremely cost efficient tool to generate insights and ideas, as well as an opportunity to build brand loyalty with a new generation of current and future consumers,” said Constance Cannon Frazier, the AAF’s Chief Operating Officer. “Some have even participated multiple times, as they recognize the value of aligning their brand with the consumer and the valuable insights gained throughout the process. 

For more information about the National Student Advertising Competition, please contact Morgan McDaniel via email, or by phone at (202) 898-0089. Or, visit AAF’s website to learn more.

About Ocean Spray

Ocean Spray is a vibrant agricultural cooperative owned by more than 700 cranberry and grapefruit growers in the United States, Canada and Chile who have helped preserve the family farming way of life for generations. Formed in 1930, Ocean Spray is now the world’s leading producer of cranberry juices, juice drinks and dried cranberries and is the best-selling brand in the North American bottled juice category. The cooperative’s cranberries are currently featured in more than a thousand great-tasting, good-for-you products in over 100 countries worldwide. With more than 2,000 employees and nearly 20 cranberry receiving and processing facilities, Ocean Spray is committed to managing our business in a way that respects our communities, employees and the environment. For more information visit: oceanspray.com or oceanspray.coop.

About the American Advertising Federation

Established in 1905, the American Advertising Federation (AAF), acts as the "Unifying Voice for Advertising." Its membership is comprised of nearly 100 corporate members made up of the nation’s leading advertisers, agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 college chapters with 5,000 student members. The AAF operates a host of programs and initiatives, including the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center for Multiculturalism and AdCamps for high school students. Follow us on social media: , , Instagram and LinkedIn.